Our Story

About Mercado Homes

Founded in 2019 by Juan Pablo Mercado, Mercado Homes was built on the belief that families in the Rio Grande Valley deserve high-quality, well-crafted homes—without the inflated price tag. With over 20 years of combined experience in residential construction, Juan Pablo and his team bring seasoned expertise, unwavering integrity, and a deep respect for tradition to every home they build.

Headquartered in McAllen, we proudly serve Mission, Alton, Edinburg, Pharr, and communities throughout the Rio Grande Valley. Whether it’s a fully custom design or a thoughtfully crafted spec home, our goal is to deliver professional-grade construction that’s affordable, reliable, and built to last.

At Mercado Homes, we’re more than builders—we’re neighbors, guided by family values and a commitment to excellence. Every project is a promise to uphold the highest standards of craftsmanship, ensuring that our clients feel confident and cared for from start to finish.
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Our Core Values

The Foundation Behind Every Home We Build

At Mercado Homes, our core values guide every project we undertake, ensuring we deliver the best for our clients and community.

Integrity First

We believe in doing what’s right—always. From honest communication to transparent contracts, integrity guides every decision we make.

Craftsmanship Without Compromise

Every home we build is a reflection of our commitment to excellence. We hold ourselves to the highest standards of quality, using only trusted materials and time-tested techniques.

Family-Centered Values

As a family business, we treat our clients like part of the family—building not just homes, but lasting relationships founded on trust and respect.

Respect for Tradition

We take pride in preserving the timeless values of hard work, accountability, and pride in a job well done—values that have guided our business for generations.

Community Commitment

We’re proud to build in South Texas. Our homes are designed to strengthen neighborhoods and support the families who live in them for years to come.

Professionalism at Every Step

From planning to the final walkthrough, we hold ourselves to a professional standard that ensures a smooth, respectful, and reliable building experience.